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Alvanon’s President to address at PGA 2017


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Ed Gribbin, President, Alvanon

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Alvanon, the global business expert, is all set to entitle its President Ed Gribbin for the trade-only event PGA Merchandise Show, scheduled to be held from January 25-27, 2017 at Orange County Convention Centre, Orlando, Florida.

Two events have been planned for the show… First is a seminar called “Digital Transformation Trends: It’s Personal, It’s Customized, It’s on Demand” which will have Gribbin as a Speaker addressing about how creative strategies, digital and analytical data, and new innovations will help encash the market of new products.

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The second event is a panel discussion named, “Speed to Profit” where the Alvanon President along with other panel members will discuss about how brands can revolutionize the end-results using customer engagement with their products. PGA Professionals and affiliates of the golf industry (buyers & sellers of golf-related products including golf apparels and footwear) will attend both the events.

“The golf and footwear sectors are facing challenges that are common throughout the global apparel retail industry,” Gribbin said, adding, “Today’s consumers are far more empowered than they were just five years ago, with nearly instant smartphone access to new products, fashion trends, sales and availability. Brands and retailers wanting to capture the attention, time and purchases of these cloud-empowered shoppers can employ speed to market and the capture and usage of digital data as highly effective selling tools.”


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