WGS International to set up a new unit with 600 sewing machines | Apparel Resources
Home » News » Apparel Exporters News » Wgs International To Set Up A New Unit With 600 Sewing Machines

WGS International to set up a new unit with 600 sewing machines


Stitch World September, 2015

Anita Malhotra, Director, WGS International a

          Anita Malhotra, Director, WGS International

Among the few female entrepreneurs of the Indian apparel export industry, Anita Malhotra started WGS International back in 1989; her hard work and grit has taken the company to an annual turnover of US $ 3.7 million (Rs. 25 crore) today with a setup of 240 sewing machines. Catering to buyers in the US, Europe and Russia, Noida-based WGS International manufactures highfashion value-added tops and dresses with heavy embroidery work. Sharing her experience of working in a difficult market like Russia, Anita disclosed, “We work with just one buyer in Russia, Incity, which is one of the biggest retailers in Russia for high-fashion as well as basic garments, with over 350 stores in Russia itself. So, it has always been safe for us to do business, as we did not expose ourselves to any small buyers in Russia that have bad reputation on payments, rather stuck to just one, but big buyer.” 

Starting with basic as well as highfashion garments, the company is now majorly dealing in high-fashion garments only. The value-addition done is mostly bead work for which they get professionals in and around Noida itself, in abundance. Made of polyester fabrics, the garments produced by the company start from FOB US $ 11 and can go up to US $ 90. To achieve the turnover target of US $ 6 million (Rs. 40 crore) in the coming 3 years, the company is in the process of establishing a unit with 600 sewing machines in Noida, which is expected to be completed by the 1st quarter of 2016.

Anita’s son Saurabh Malhotra, who later joined her, handles the finance and also takes care of the company’s costing. Being a Certified Financial Analyst (CFA) has helped him in implementing procedures to keep the costs under control. “Everything is sourced ‘just in time’ for every order, greatly reducing our costing per style. The cost reduction has also been possible because of automation in our financial and ordering systems,” he informs. Saurabh, from his experience as a Swiss Bank investment banker, has formulated excel formats which are used in planning, ordering, etc. instead of software packages catering to specific needs. With the use of excel, the company has cut down on manpower, leading to reduced overheads. To negotiate hurdles like increasing electricity and water tariffs, and even the labour wages, Saurabh keeps a close eye on optimum requirement of tailors for completing a certain job, shuffling valueaddition operators to avoid inflation, and setting targets for all the department heads to ensure that their teams register maximum on-standard time.


Have some news? Let us know on news@apparelresources.com

Recommended by Apparel Resources

Brandix emerges as Sri Lanka’s most valuable export brand

Sri Lanka’s largest apparel exporter – Brandix has been ranked country’s most valuable export brand for the third consecutive year in Brand Finance’s...

Bangladesh’s Fortis Garments to open two more facilities

Fortis Garments, one of the renowned garment exporters of Bangladesh, is going to open two more factories soon, one of which would be...

Bangladesh’s apparel exporter Esquire Knit mulls business expansion

Esquire Knit Composite, one of the leading apparel exporters of Bangladesh, is planning to invest BDT 576 crore in business expansion. Of the...

Indian apparel exporter Fusion Clothing to expand its capacity

There are very few dedicated Indian apparel exporters that are completely into organic and one of them is Fusion Clothing Company, Mumbai. Out...

Ananta Apparels likely to merge its 7 garmenting units

According to media reports, Ananta Apparels – an export-oriented woven readymade garment (RMG) manufacturer in Bangladesh has decided to merge its seven units...

MAS Holdings to open its first manufacturing & development centre in US

MAS Holdings, a technology apparel design-to-delivery solutions provider based in Sri Lanka, has announced the location of its first manufacturing and development centre in Asheboro, USA with an investment of...

Wear Well India to hire tribal women

Delhi-NCR (India)-based garment export house, Wear Well India Pvt. Ltd., is all set to hire employees from HMP Vocational Training Institute, Ankleshwar, Gujarat. All the employees will be girls and...

Taiwanese garment manufacturer raises shipment forecast

Quang Viet Enterprise Co. Ltd. (QVE), a Taiwan-based garment manufacturer, increased its shipment forecast for the year 2017 from 10 million units to 10.5 million units. “The figure is nearly...

India’s Dutch Blue Fashions adding a new factory

Tirupur-based 25 years old company, Dutch Blue Fashions, is moving...