WGS International to set up a new unit with 600 sewing machines | Apparel Resources
Home » News » Apparel Exporters News » Wgs International To Set Up A New Unit With 600 Sewing Machines

WGS International to set up a new unit with 600 sewing machines

Share: 
      Newsletter

Stitch World September, 2015

Anita Malhotra, Director, WGS International a

          Anita Malhotra, Director, WGS International

Among the few female entrepreneurs of the Indian apparel export industry, Anita Malhotra started WGS International back in 1989; her hard work and grit has taken the company to an annual turnover of US $ 3.7 million (Rs. 25 crore) today with a setup of 240 sewing machines. Catering to buyers in the US, Europe and Russia, Noida-based WGS International manufactures highfashion value-added tops and dresses with heavy embroidery work. Sharing her experience of working in a difficult market like Russia, Anita disclosed, “We work with just one buyer in Russia, Incity, which is one of the biggest retailers in Russia for high-fashion as well as basic garments, with over 350 stores in Russia itself. So, it has always been safe for us to do business, as we did not expose ourselves to any small buyers in Russia that have bad reputation on payments, rather stuck to just one, but big buyer.” 

Starting with basic as well as highfashion garments, the company is now majorly dealing in high-fashion garments only. The value-addition done is mostly bead work for which they get professionals in and around Noida itself, in abundance. Made of polyester fabrics, the garments produced by the company start from FOB US $ 11 and can go up to US $ 90. To achieve the turnover target of US $ 6 million (Rs. 40 crore) in the coming 3 years, the company is in the process of establishing a unit with 600 sewing machines in Noida, which is expected to be completed by the 1st quarter of 2016.

Anita’s son Saurabh Malhotra, who later joined her, handles the finance and also takes care of the company’s costing. Being a Certified Financial Analyst (CFA) has helped him in implementing procedures to keep the costs under control. “Everything is sourced ‘just in time’ for every order, greatly reducing our costing per style. The cost reduction has also been possible because of automation in our financial and ordering systems,” he informs. Saurabh, from his experience as a Swiss Bank investment banker, has formulated excel formats which are used in planning, ordering, etc. instead of software packages catering to specific needs. With the use of excel, the company has cut down on manpower, leading to reduced overheads. To negotiate hurdles like increasing electricity and water tariffs, and even the labour wages, Saurabh keeps a close eye on optimum requirement of tailors for completing a certain job, shuffling valueaddition operators to avoid inflation, and setting targets for all the department heads to ensure that their teams register maximum on-standard time.

 

Have some news? Let us know on news@apparelresources.com

Recommended by Apparel Resources

Pan Brothers to set up new factories

Indonesia-based textile and garment exporter Pan Brothers has announced an investment plan of US $ 35-37 million for 2017. “US $ 30 million...

CTA Apparels seeks to increase fabric sourcing

Noida (India)-based garment manufacturer and exporter, CTA Apparels Pvt. Ltd., is geared up to increase its fabric manufacturing capacity through its vertically integrated textile mill. Currently, the company is producing...

Indian apparel exporter IMAIMA moving forward with focus on niche products

Apparel exporter IMAIMA, based in Jaipur (India), which was established by young...

Indian apparel exporter Richa Global takes ‘refreshing’ step to boost shopfloor productivity

Some of the Indian apparel exporters are undertaking unique initiatives to raise the motivation levels of their talented...

Bangladesh’s Envoy Group Chairman named Business Person of the Year

With over US $ 32 billion in garment exports already, Bangladesh is home to some of the renowned apparel manufacturers and exporters globally...

Labour shortage pushes India Today Fashions to start factory in Gurgaon

Though Jaipur (India) is a cost-effective garment manufacturing hub, especially when compared to Delhi-NCR, but labour shortage is an issue there which forced India Today Fashions, an apparel exporter based...

Indian apparel exporter Aaris Exim focusing on multiple fronts

Jaipur-based apparel and home furnishing house Aaris Exim is moving ahead on multiple fronts. The company...

Store closures in US concerns Indian apparel exporters

Struggling fashion retail business in the US is a big concern for Indian apparel exporters as in the past few months over 18...

Tukatech’s apparel solutions boosting Brandix India’s efficiency

Sri Lanka’s largest apparel exporter – Brandix has chosen Tukatech’s apparel solutions to boost the efficiency and productivity of product development and production. Tukatech’s offering...