Challenges like fast fashion, smaller orders and shorter lead time are pushing apparel exporters to think of innovative ideas to bag more business. Pratibha Syntex (Indore), a renowned name in Indian apparel export industry known for its sustainable initiatives, is one such company which is taking some measures to stay competitive in the market.
The company is completing orders in three to four weeks. Explaining more on it, Atul Mittal, VP – Garment, Pratibha Syntex told Apparel Resources, “This is our effort to support our buyers and retailers as we understand their struggle. Capacity reallocation and monitoring is the key…, which is in process currently. The challenge is to keep up the pace right from yarn or fabric stage.”
Mittal further added that this concept is for all its buyers and order-size under this segment doesn’t matter (whether big or small). The company is doing business of almost Rs. 433 crore per annum and expects good growth in the current fiscal.