Even established Indian apparel exporters are keeping no stone unturned as the current market conditions are quite difficult.Despite knowing that…, few young companies are not only entering into apparel export industry, but are growing too. All these firms, having a niche focus, participate at international sourcing fairs and explore new customers from across the world for further growth and new opportunities.
Meet Tushar Sharma,an IIT Delhi pass out… Rather than exploring engineering, he forayed into designer fitness apparels and value-added yoga wear. Tushar, now the CEO of Yogue Activewear (Noida), initiated this company two years ago… “We tried to add fashion element to a normal boring sports clothing. My enthusiasm for fitness brought me into apparel sector and interest in manufacturing pushed me to start my own factory,” he said. Apart from having its own brand and making for overseas labels, the company is also exporting to the US and European markets.
Another booming exporter is Mehjabeen Ansari, Creative Director of Mehjabeen, Noida, whose strength is designing. Although Mehjabeen and Mohammad Imran, Head – Sales & Marketing of the company have extensive experience of the fabric industry, but their garment division is just three years old.The company primarily focuses on Bohemian fashion, which is in demand in South America and some parts of Europe. “We produce selective designs and that is why we are never out of business. Our designs are very rare in the market, so buyers have to come to us for that,” said Imran, who started with one and now has 8 to 10 buyers.
Not only in Delhi-NCR, this tide of budding apparel entrepreneurs can be seen in Kolkata as well… Just a year old into apparel export business, Tanushree and Pradipta Basu, Founders/Designers and Directors of Shorshe Clothing feels proud in being called – the limited edition brand. All the products of this company are handwoven/khadi (sourced from Bihar and West Bengal) but are very modern in design. “With focus on sustainability, we use vegetable dyes…, and when it comes to fashion, our silhouettes are very western,” mentioned Tanushree, who prefers small orders from buyers. As top brands are coming up with sustainable clothing lines, both are enthusiastic about future opportunities in the segment. Apparels of the company start from US $ 10 and goes up to US $ 100.
For the detailed article on these companies,read the upcoming issues of Apparel Online India magazine.