“As we are into this trade for the past 22 years, we know the buyers very well, and now is the time for us to bring out our own label. In the long run, one can get better value through its own label. We will insist on selling apparels by our own label in the overseas market, as we have already built our marketing network. We know exactly what they want or sell there, so we hope to introduce this label in the current year. Initially, it will be not on a mass scale, but later it will definitely become so,” Satish Kapoor, MD, Kapoor Fashions said.
He added that there will be not much competition for him, as his price segment is different and he has strong relations with the overseas retailers. The company completely outsources its manufacturing process and believes that it increases its product range without any extra offer.
“Our quality control people stationed at the job working units check each and every piece in our units. So I don’t find any quality-related issue. Secondly, our job workers are small, but organized. Through the job work, we have managed to keep our overhead costs very low, and can offer reasonable prices to the buyers,” Satish Kapoor added.
Kapoor Fashions, which is 100 per cent into export, started its operations in Paridhan Garment Park in Kolkata. It has a target to export 4 lakh pieces in the next fiscal.