Indian sportswear manufacturer Vella Sports aims to expand its reach | Apparel News India
Home » News » Apparel Exporters News » Indian Sportswear Manufacturer Vella Sports Aims To Expand Its Reach

Indian sportswear manufacturer Vella Sports aims to expand its reach


READ MORE ON ExpansionGrowth StrategiesIndian Sportswear ManufacturerSportswear

Vella Track Pants

Image Courtesy:

“People in remotest villages feel proud to wear our brand Vella,” says a confident and young owner of Vella Sports Ashish Dudeja, who is all set to take the company to great heights.

Based in Meerut (India), Vella Sports is a sportswear manufacturing company with over 123 distributors all over the country. In addition to manufacturing sportswear, the company specializes in manufacturing lower wear and has plans to manufacture socks of their own brand as well as raw materials for buttons, chains and other accessories. “We already have our textile industry by the name of GK Cotton Industries in Meerut itself and we are confident our new ventures will also be as successful. Even the threads we use are imported from Germany,” remarked the young entrepreneur.

Also ReadIndian apparel exporter Aakriti Creations takes ‘customer satisfaction’ on priority

The company, that today has an annual turnover of almost Rs. 40 crores, has spread its wings all over India, especially Uttar Pradesh. “Doing well makes us happy but reaching every home in every remote village of UP is what success is all about,” said Ashish.

With a production capacity of 8,000 to 10,000 pieces per day, the company’s endeavour to reach every home, all over the country, may soon come true once the capacity increases to 50,000 pieces per day. Ashish says once the new plant also comes up at Meerut, the production capacity will increase fivefold.

Ashish also expressed his concern over labour attrition. He feels labour should also be educated to stay with a single plant for a longer period as labour attrition affects both production and quality. “Recruiting a new person means investment of time,” said Ashish. However, his effervescence could be seen from his remark on expansion plans. “Once our new plant comes up, it is not just India but the world market that we want to capture” said Ashish.


Have some news? Let us know on

Comments are closed.

Recommended by Apparel Resources

Triton Textiles taps WFX as global technology partner

40-year-old Triton Textiles, a garment exporter based in China, has opted for WFX Cloud ERP to modernize its business operations and gain flexibility...

Silver Spark Apparel Ethiopia now operational!

Silver Spark Apparel Ethiopia, a wholly-owned subsidiary of Raymond, India-based textile and apparel conglomerate, has cut the ribbons of its Greenfield garment manufacturing facility...

Prabhakar Overseas looking to explore new segments

Based in Noida, UP, India, garment exporter Prabhakar Overseas Group also has an office in California too. It is now planning to explore some good opportunities in ethnic wear, footwear...

Indian T&C industry needs more knowledge sharing sessions

Garment and textile industry of India has urged the Government to conduct more knowledge sharing programmes. To drive growth, increase technical potential and...

Versatile Clothing Company opts for Speed Step’s Design Suite

Tirupur (India)-based Versatile Clothing Company, a leading manufacturer of cotton knitted hosiery garments, has decided to implement Speed Step’s Design application bundle. Intuitive and easy...

Strawberry Clothings exploring opportunities in Canadian market

Noida (India)-based apparel exporter Strawberry Clothings (a unit of Shatabadi Exports) is exploring new markets, improving its work culture and increasing...

Pan Brothers to set up new factories

Indonesia-based textile and garment exporter Pan Brothers has announced an investment plan of US $ 35-37 million for 2017. “US $ 30 million...

TEA explores possibilities to set up garmenting units in Odisha (India)

Garment manufacturers in the nearby areas of Tirupur (India) are exploring more investment opportunities to set up new manufacturing units in Odisha. A...

CTA Apparels seeks to increase fabric sourcing

Noida (India)-based garment manufacturer and exporter, CTA Apparels Pvt. Ltd., is geared up to increase its fabric manufacturing capacity through its vertically integrated textile mill. Currently, the company is producing...