Indian apparel exporter Superhouse believes innovation drives success | Apparel News India
Home » News » Apparel Exporters News » Indian Apparel Exporter Superhouse Believes Innovation Drives Success

Indian apparel exporter Superhouse believes innovation drives success


READ MORE ON Indian Apparel ExporterIndian Apparel IndustryInnovation


Image Courtesy:

“To have a mindset for innovation is what keeps you always ahead of others,” believes Mohd. Faiz, Owner of Superhouse Limited, a US $ 200 million group. With the competition getting tough each day, the only attribute that gives any company an edge over its competitors is its ability to think differently feels Faiz.

Also, the company believes in using new technology in order to save costs on garments. “Saving costs on garments is also on our agenda to stay ahead of others. We recently invested on advanced machines like the trouser pressing machine and few others, which helps us to enhance the quality of the garment. Technological upgradation will help us to save costs,” further adds Faiz.

Also ReadIndian apparel exporter Aakriti Creations takes ‘customer satisfaction’ on priority

Based in Noida, Superhouse Limited is one of the leading manufacturers and exporters of garments with a workforce of over 5,000 and a presence in more than 35 countries. The company produces a vast range of products for men, women and children, which includes T-shirts, tops, skirts, trousers, jackets, etc.

Superhouse Limited manufacturer around 900,000 fashion garments, 720,000 riding garments and 600,000 workwear per annum. Some of the major international labels that the company manufactures for are Esprit, DKNY, Ralph Lauren, Liz, Paul Smith, Karen Millen, etc. Expertise in manufacturing innovative designs and having excellent quality control have helped the company produce affordable and fashionable products.

The apparel exporter also has ISO 9002 certification. Being equipped with requisite infrastructure and strict adherence to high standards of quality, the company has been able to successfully meet CSA, ANZ & and SABS standards.

With an annual turnover of Rs. 100 crore (in garment business), the Superhouse Group has three garment factories in Noida and has in total 1,500 machines.

After capturing the markets of Europe, in particular the UK, Superhouse is now striving to make its presence felt in the US and the Middle East markets. “UK and some other European countries are our core market and soon we are planning to expand to America and the Middle East. Our experience with some other countries like Russia have not been good in the past especially with regard to payment. We are, therefore, eyeing for evolving markets like American and Middle East markets,” says a confident Faiz.


Have some news? Let us know on

Recommended by Apparel Resources

Store closures in US concerns Indian apparel exporters

Struggling fashion retail business in the US is a big concern for Indian apparel exporters as in the past few months over 18...

Tukatech’s apparel solutions boosting Brandix India’s efficiency

Sri Lanka’s largest apparel exporter – Brandix has chosen Tukatech’s apparel solutions to boost the efficiency and productivity of product development and production. Tukatech’s offering...

Brandix emerges as Sri Lanka’s most valuable export brand

Sri Lanka’s largest apparel exporter – Brandix has been ranked country’s most valuable export brand for the third consecutive year in Brand Finance’s...

Bangladesh’s Fortis Garments to open two more facilities

Fortis Garments, one of the renowned garment exporters of Bangladesh, is going to open two more factories soon, one of which would be...

Bangladesh’s apparel exporter Esquire Knit mulls business expansion

Esquire Knit Composite, one of the leading apparel exporters of Bangladesh, is planning to invest BDT 576 crore in business expansion. Of the...

Indian apparel exporter Fusion Clothing to expand its capacity

There are very few dedicated Indian apparel exporters that are completely into organic and one of them is Fusion Clothing Company, Mumbai. Out...

Ananta Apparels likely to merge its 7 garmenting units

According to media reports, Ananta Apparels – an export-oriented woven readymade garment (RMG) manufacturer in Bangladesh has decided to merge its seven units...

MAS Holdings to open its first manufacturing & development centre in US

MAS Holdings, a technology apparel design-to-delivery solutions provider based in Sri Lanka, has announced the location of its first manufacturing and development centre in Asheboro, USA with an investment of...

Wear Well India to hire tribal women

Delhi-NCR (India)-based garment export house, Wear Well India Pvt. Ltd., is all set to hire employees from HMP Vocational Training Institute, Ankleshwar, Gujarat. All the employees will be girls and...

Taiwanese garment manufacturer raises shipment forecast

Quang Viet Enterprise Co. Ltd. (QVE), a Taiwan-based garment manufacturer, increased its shipment forecast for the year 2017 from 10 million units to 10.5 million units. “The figure is nearly...